The EOS 650D offers outstanding image quality and performance. Its newly-developed 18MP APS-C Hybrid CMOS sensor provides super-fine resolution, capturing poster-sized images that are rich in colour and detail. Ideal for shooting in low light without flash, the camera features a native 100-12,800 ISO range, allowing the capture of natural-looking shots with minimal noise, while an expanded ISO 25,600 range also offers the ability to shoot in more extreme low-light conditions. The EOS 650D is the first entry-level EOS to be powered by Canon DIGIC 5 processing, offering greater speed, responsiveness and advanced colour rendition. DIGIC 5s 14-bit image processing provides beautiful and subtle transitions between colour tones, such as those of an evening sky, and its vastly-increased power also makes the camera ideal for capturing fast-moving action such as football or other sports. The new dual AF system makes it easy to capture sharply-focused shots of all subjects, whether capturing stills or movies. A superior 9-point all cross-type AF system provides exceptional performance during stills shooting, offering precision accuracy when capturing sports, action and wildlife. Additionally, a new Hybrid AF System offers continuous autofocusing during movie recording, and when shooting in Live View AF in Live View and Movies – subject to use with Canon stepping motor (STM) lenses mode.

Touch control and Vari-angle flexibility

Getting the perfect shot has never been easier thanks to the new 7.7cm (3.0) Vari-angle Clear View LCD II Touch screen. Featuring capacitive technology, the screen is highly responsive and supports a variety of multi-touch gestures, such as pinching and swiping making it easy to access shooting modes, alter settings and even capture a shot using the screen alone. Touch control adds a different dimension to Live View shooting. You can select AF points, track faces and objects, and fine-tune image settings via the cameras Quick Control screen. Navigation is instant and intuitive, while pinch-zooming in playback provides a great way to check the finer details of a shot. The Vari-angle hinge allows the screen to be angled and tilted to suit virtually any situation, while a super-sharp 1,040k-dot resolution ensures every detail is clearly displayed.

EOS Movie: Enhanced with Continuous AF

The EOS 650D makes it easy for anyone to shoot Full HD (1920x1080p) videos. Thanks to Hybrid AF, users can focus exclusively on story-telling while the camera continuously tracks the subject. New EF-S 18-135mm f/3.5-5.6 IS STM and EF 40mm f/2.8 STM lenses are also ideal for shooting videos, utilising a virtually-silent stepper motor to ensure movies are smoother and clearer than ever. With Video Snapshot mode, anyone can create fun, fast-paced videos with a professionally-edited feel. Snapshots can be recorded in two, four, or eight second segments, and then combined or reordered in-camera ahead of playback. An integrated mini-HDMI port also makes it easy to share the results on any HDTV.

Explore with EOS

Two brand new shooting modes located on the mode dial help beginners to shoot confidently in difficult lighting conditions. HDR Backlight Control tackles tricky, brightly-backlit scenes by capturing three different exposures under, correctly, and over-exposed and combining them into one HDR image displaying both highlight and shadow detail. Handheld Night Scene, meanwhile, makes it easier to capture beautiful low-light evening shots with no tripod, rapidly shooting four different images before combining them into one detailed, blur-free picture. The cameras range of shooting modes also allows you to explore the boundaries of your creativity. Basic+ allows you to go beyond basic automatic settings, with a range of presets you can use to dramatically and instantly alter the mood of a shot. Canons fun range of Creative Filters can now be applied to images using the Touch-screen, with new Art Bold Effect and Water Painting Effect offering more ways to apply a creative twist to a shot. If you simply want to point and shoot, Scene Intelligent Auto mode does the work for you analysing the scene and automatically selecting the best settings, so you can take great shots out of the box.

The EOS system freedom to explore

As part of Canons EOS system, the EOS 650D is compatible with the worlds most comprehensive selection of lenses and accessories. Over 60 EF lenses cover everything from wide-angle and macro to extreme telephoto, and countless accessories provide the tools to meet virtually any creative challenge.

EOS 650D key features

• 18 MP APS-C Hybrid CMOS sensor
• Full-HD movies with manual controls and continuous AF
• 5 fps continuous shooting
• Vari-angle Clear View LCD II Touch screen
• ISO 100-12,800 sensitivity, extendable to ISO 25,600
• 9-point wide-area AF
• Integrated Speedlite Transmitter

New lifestyle camera bag – 300EG

Canon also today announces the launch of a new camera bag, the new 300EG – designed with enough room to hold one camera body, 2-3 lenses, as well as a number of accessories. The 300EG bag also features padded pockets and compartments to keep your photographic equipment safe and secure. The cross strap, messenger style bag makes it easy to access your equipment when you need it, while the additional waist straps give you a more stable carrying position when on the move.

EOS Launch Promotion

For a limited time only, purchase the new EOS 650D and receive the Canon 300EG camera bag free of charge. The promotion runs from 15th June to 31st August 2012. Participating retailers only.

Pricing and Availability

The EOS 650D is available from 15th June 2012, priced at €839.99 RRP incl. VAT.
The EOS 650D + EF-S 18-55mm f/3.5-5.6 IS II is available from 15th June 2012, priced at €949.99 RRP incl. VAT.
The EOS 650D + EF-S 18-135mm f/3.5-5.6 IS STM is available from July 2012, priced at €1219.99 RRP incl. VAT.
The 300EG Camera Bag is available from 15th June 2012, priced at €89.99 RRP incl. VAT.

http://www.canon.ie